The Robert Wood Johnson Foundation
Media Resource Guide on Tobacco
The Robert Wood Johnson Foundation Office of Communications has
put together this guide to help connect you to the experts on tobacco issues who
are funded by the Foundation. Their expertise ranges from working with community
coalitions within our SmokeLess States program on strategies to prevent tobacco
use to initiating national media and advocacy campaigns through the National
Center for Tobacco-Free Kids.
About the Foundation
The
Robert Wood Johnson Foundation, based in Princeton, New Jersey, is the nation's
largest philanthropy devoted exclusively to health and health care. It became a
national institution in 1972 and concentrates its grant making in four areas:
assuring access to basic health services, improving the way services
are organized and provided for people with chronic health conditions, reducing
the harm caused by substance abuse, and helping the nation address the
problem of rising health care costs.
Reducing the Harm Caused by Substance Abuse
The social and economic costs of substance abuse, such as the violence,
crime, and lost industrial productivity that have devastated so many American
families and communities, drive the Foundation's ongoing work to reduce
substance abuse. In 1992, the Foundation selected five main issues for priority
attention in this effort:
Establishing substance abuse as the nation's leading health problem;
The Foundation funds community coalitions, scientists, academic researchers,
and experts in communications and public policy who develop strategies to keep
children from starting to smoke, to help people quit who are already addicted to
tobacco, and to change the environment that makes tobacco use socially
acceptable. What follows is a description of major tobacco-related programs
funded by the Foundation and the information to help you reach some of the key
people on the frontlines of tobacco control.
tobacco-related programs,
Prevention and early intervention;
Reducing demand through community initiatives;
Reducing harm caused by tobacco;
Understanding the causes of substance abuse.
Reducing the Harm Caused by Tobacco
For more information on the Foundation's
Senior Communications Officer,
(609) ###-5946.